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Hi there, you found me! I’m so glad! The kitten that is looking at you from a sink is my cat hotpot, now let me tell you more about my cat myself.

I’m a T-shaped UX/UI and multimedia designer who focuses on making impactful changes through human-centered design. I design seamless, effective digital experiences for users of all kinds across web, native, desktop, and mobile.

Both my B.A. and M.A were in emerging media, I’ve learned the advertising and marketing side of it, and I’ve studied the psychology and sociology behind it. The most intriguing part to me, however, has always been around the design approach for problem-solving.

With these, I’ve spent the first few years of my career in digital marketing design, and soon I found the real-world problems go deeper than I imagined - that the problems sometimes come from the product/brand itself. That’s when I shifted my gear into UX/UI design where I could truly understand the users, solve the problems, and help the company to grow.

This journey has been great so far, and I will keep making impactful changes in my little way.

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